Website Optimization and Other Consulting
As an independent creator, I prefer
not to take on big projects, but I'd be more than happy to consult
in specific areas where I can contribute. What follows is the range
of knowledge and experience I can provide
(which
tend
to
be things
programmers don't like to do).
Search Engine Optimizations
 Search engine optimization is the least understood and most over-promised
consultancy to web site owners. Everyone drops an e-mail in your
box, promising #1 placement for their services.
It might be good to realize that something as mundane as 'BMW
Dealer' has 1,150,000 listed web sites. It's going to be a stretch to 'guarantee'
a #1 listing out of that crowd.
Optimization is integral to site design, influences the work of
all team members and may be a tough nut to crack. Usually I provide
consulting in this area, allowing your own people to implement the
work because effective optimization is time consuming, expensive
and results are
difficult
to track.
Having said that, many sites have basic optimization mistakes that
are easy and effective to change. Additionally, if your market is
the Czech Republic (or even central Europe), optimizing is less complicated.
Web Structure
You may be surprised to hear that web structure is not a technical issue,
but rather a logical one. Based on the amount of existing
and planned
content, web architecture divides information into reasonable and
digestable chunks.
The rule is that a user must be able to arrive
in his desired location within 3 clicks and this rule is invioable.
This can be hard to achieve in large websites, so thinking it through,
preferrably
before
starting
the design work, is a must.
Keyword Analysis
A keyword is the word people type in to a search engine,
when they look for your web site. In one case, a client was found
to have optimized for 'decorations
for Easter,'
which had 21 people looking for it every day. Meanwhile, he lost
596 potential buyers each and every day who were looking
instead for 'Easter
decoration.'
You can't know that without analysis.
Keywords are important not
only for search engine optimization,
but also for
advertising
and
developing
a
marketing
strategy.
Before you start working on your project, you should know, what
people actually
search for. I can provide advice or complete the keyword
analysis for you. It's no good to spend money and time working
on words no one types in their search.
Graphic Design
If you have your own programmers, I can provide you with
design--the graphic elements, which compose the page--logo,
buttons, banners, background, etc. This includes font specifications,
etc.
Online Marketing Campaigns
Together, we can create banners and texts for your marketing
campaigns, for use on other websites or distributed via email to
your customers
and users.
Copy Writing, Editing Texts and Translations
We can write, edit, translate and proof-read texts for your website.
Image Editing - 'Retouching' Photos
All photos that go on the web need editing. Even professional
photography needs to be sized to fit the design or screen size. I
hand edit, crop, adjust color,
saturation of colors and 'retouch' flaws such as red-eye
from camera flash or sunburned noses. Read more about Photo
Editing
Usability ... or User Optimization
Many websites suffer from poor structure, disorienting navigation,
long texts or photos that download slowly. This discourages buyers
and your competition is just a click away. It
can prove useful to have your web analyzed by someone from the outside,
who's not familiar with your project and approaches it from a user
point of view. If time and budget allow, we can also setup a session
with a control-group of users.
Prices and Conditions
Price: 500,- CZK per hour
Conditions:
 Can
we help your website? Feel free to contact
us.
- Free initial site/project overview.
- Flexible consulting services in Czech or English.
- Independent approach "from the outside" on an as-needed
basis.
|
