Web design begins with content; texts,
pictures, multimedia. Then we begin to discuss how the web
site will look and turn to usability and structural issues; how the
gets from here to there.
My web site work focuses primarily on small and medium size companies,
individuals, interest groups or non-profit organizations. All my
websites are tailor-made according
to client requirements.
I've created several tools to clarify what we're trying to achieve
the budget low. Most of the time and budget will be spent
on communication and content creation. Like anything else,
the clearer the concept, the less costly the implementation.
Websites Have Two Legs
The web stands upon two legs:
- Text content - The search engines (Google,
Yahoo, etc.) don't see pictures and videos. If you don't tell them
in the text what your website is all about, nobody will find it.
This is our common work as owner and designer and there are many
ways we can give the search
engines "something profitable to grind."
- Outer elements - it's important, how many
people link to your website, where
articles about you or your product appear, which
blogger recommends you. A successful website must be promoted
by owner initiative over the long term. You are the one who knows
your field and your target audience. I am there to advise and help
Marketing Strategies for Your Web Site
Think about the target audience your web site aims for and
how the web site promotes your goals:
- As secondary advertising following an action--you
gave someone a flyer or business card, created an advertising campaign
the internet. In this case, we needn't be restricted regarding
design or content in regard to search engine optimization. A small
website with contact, map, description of your project
etc., may suffice
- As a source of potential clients, in which case
the website must bring its own visitors. This may require a
larger website with intensive content, while respecting
design and content restrictions of various search engines.
More About Web Design